Plug Into A New Era With the All-New 2017 Prius Prime From Andrew Toyota!

The Prius Prime takes all the improvements from the 2016 Prius Liftback re-design, and adds its own impressive look and suite of features to make this the Prime member of the Prius family. It is time for you to discover why it is a 2017 Best Buy Award Winner in the Electric/ Hybrid category per Kelley Blue Book!* 

View Our New Toyota Inventory

Call our Customer Care Team at (414) 247-6595 to schedule your VIP appointment to order your unique Prius Prime.

All-New 2017 Toyota Prius Prime Trim Levels:

  • Prius Prime Plus
  • Prius Prime Premium
  • Prius Prime Advanced 

All-New 2017 Toyota Prius Prime Available Charging Stations:

Curious on where the nearest Wisconsin charging stations are? CLICK HERE to enter your zip code and view the map. 

All-New 2017 Toyota Prius Prime Performance Facts and Specifications:

  • Driveline: Front-Wheel Drive
  • Engines: 1.8-L 4-cylinder aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor powered by a Lithium-Ion (Li-Ion) battery
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Hybrid System Net Power: 121 hp (90kW)
  • Engine Horsepower (hp @ rpm): 95 @ 5200
  • Engine Torque (lb.-ft. @ rpm): 105 @ 3600
  • Engine Oil – Type: Synthetic
  • Engine Oil – Weight: 0W-20
  • MPG (EPA-est. city/hwy/combined): 55/53/54 (1)
  • MPGe (Mile Per Gallon Equivalent EPA-est.): 133 (1)
  • Maximum EV Mode Range (EPA-est.): 25
  • Maximum Total Driving Range (EPA-est.): 640 (1)
  • Fuel Tank (gal.)       11.3
  • Recommended Fuel: Regular
  • Electric Motor Voltage: 600V maximum
  • High Voltage Battery Pack – Type: Lithium-Ion (Li-Ion)
  • High Voltage Battery Pack - Voltage (volts): 351.5
  • High Voltage Battery Capacity - Kilowatt Hours (kWh): 8.8
  • High Voltage Battery Charge Time (120V / 240V) – Hours: < 5:30 / 2:10
  • Seating Capacity: 4
  • Curb Weight: 3,365
  • Wheels: Aluminum-alloy
  • Tires: P195/65R15 All-season steel-belted radials

All-New 2017 Toyota Prius Prime Safety Features:

  • Standard 8 Airbags- includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, front passenger seat cushion airbag, driver's knee airbag, and front and rear side curtain airbags (2)
  • Toyota Safety Sense™ P (TSS-P) comes standard - Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Auto High Beams and Full-Speed Range Dynamic Radar Cruise Control (3) CLICK HERE to learn more about Toyota Safety Sense.
  • Intelligent Parking Assist (IPA) with Intelligent Clearance Sonar (ICS). This feature/package is only available on the Prime Advanced trim level. (4)
  • Blind spot monitor with Rear Cross-Traffic Alert. This feature/package is only available on the Prime Advanced trim level. (5)

All-New 2017 Toyota Prius Prime Highlights:

Sleek Styling: Prius Prime now has a very distinct look from Prius Liftback. From the front, one can immediately see the aggressive styling created by the quad LED projector headlights and patterned acrylic front grille overlay. Add in the dual wave rear glass design and the unique LED taillights, and you end up with a vehicle that looks very different from Prius Liftback.

Plug-in Hybrid Flexibility: Prius Prime offers the efficient, environmentally conscious EV driving that many customers desire; without having to sacrifice convenience and practicality. Customers can drive up to an EPA-estimated 25 miles in EV mode (6) to transport them to work or run errands, and then take that long weekend road trip without having to worry about charging time or mapping out charge stations.

Advanced Technology: Prius Prime features an array of advanced technologies, further promoting its claim as the Prime vehicle in the Prius lineup.

  • All new Plug-in Hybrid Vehicle (PHV) system to improve EV performance while maintaining the benefits of Toyota's Hybrid Synergy Drive
  • Toyota Safety Sense™ - P (TSS-P) is standard on all Prius Prime models
  • Charge Management system allows customers to take advantage of off-peak electricity rates when charging
  • Prime Plus and Advanced feature an 11.6-inch HD Multimedia Display - the largest touch-screen display in any Toyota vehicle to date
  • In addition to the Entune® App Suite, Prime Advanced features Prius Prime Apps, allowing customers to remotely connect with their vehicle (7). CLICK HERE to learn more about Entune.

All-New 2017 Toyota Prius Prime Availability:

Prius Prime is available for sale in every state. Since its launch in late 2016, Prius Prime has been sold in 46 of 50 states. Prius Prime can be obtained on a limited basis by a confirmed sold-order at the dealership. Clients will need to make a $500 deposit to place the order. It can take up to nine months to fill a confirmed sold order from the Toyota Motor Company factory due to the limited supply and high demand for the Prius Prime. Per Toyota, they are not readily available to be test driven at any dealer due to this unique nation wide order process.

All-New 2017 Toyota Prius Prime Federal Tax Credit:

The 2017 Prius Prime is eligible for up to $4,500 for a Federal Tax Credit. The federal tax credit is based on vehicle battery capacity. This amount reflects Prius Prime’s maximum available federal tax credit, based on Prime's battery capacity. (8)

Call our Customer Care Team at (414) 247-6595 to schedule your VIP appointment to order your unique Prius Prime. 

Questions?

Speak with one of our professional staff members to get a quick answer to your question.

Sales Dept Hours
Monday
9:00 AM - 8:00 PM
Tuesday
9:00 AM - 8:00 PM
Wednesday
9:00 AM - 8:00 PM
Thursday
9:00 AM - 8:00 PM
Friday
9:00 AM - 6:00 PM
Saturday
9:00 AM - 5:00 PM
Sunday
Closed
Please check errors

View Our New Toyota Inventory

Learn More About The All-New 2017 Toyota Prius Prime On Our Blog

 

 

*Visit https://www.kbb.com/car-news/all-the-latest/best-buy-awards/2100000577/ to learn more about the award

(1) 2017 EPA- estimated mileage. Actual mileage will vary.

(2) All the airbag systems are Supplemental Restraint Systems. All airbags (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: typically, frontal and knee airbags inflate in frontal collisions, side torso and side curtain airbags inflate in side collisions and roll-sensing curtain airbags inflate at a severe roll angle or roll rate. To decrease the risk of injury from an inflating airbag, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an airbag or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating airbag may cause serious injury or death. See your Owner's Manual for further information/warnings.

(3) The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, driver input and road conditions. See Owner's Manual for details. The Pedestrian Detection System is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, driver input and weather, light and road conditions. See Owner's Manual for details. Lane Departure Alert with Steering Assist is designed to read lane markers under certain conditions. It provides a visual and audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors. See Owner's Manual for details. Automatic high beams operate at speeds above 25 mph. Factors such as dirty windshield, weather, lighting & terrain limit effectiveness requiring driver to manually operate the high beams. See Owner's Manual for details. Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness depends on many factors, such as weather, traffic and road conditions. See Owner's Manual for details.

(4) The Intelligent Parking Assist System requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance. Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle & environmental factors, including an object's shape and composition, may affect the ability of the ICS to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner's Manual for details.

(5) Do not rely exclusively on the blind-spot monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection, range and clarity of the monitor. See Owner's Manual for details. Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection, range and clarity of the system. See Owner's Manual for details.

(6) Calculations based on 2017 Prius Prime EPA-estimated EV Mode range of 25 miles when vehicle is fully charged. Excluded driving conditions. Actual mileage traveled in electric mode will vary on many factors such as traffic, road and weather conditions, vehicle maintenance, driving speed and cargo load.

(7) Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps & services subject to change. See Toyota.com/entune® for details.

(8) Government incentives are for informational purposes only. They are subject to change without notice, and do not constitute tax or legal advice. Government incentives are not within Toyota Motor Company OR Andrew Toyota’s control. All persons considering the use of available incentives should consult with their own tax professionals to determine eligibility, specific amount benefits available. State incentives are based on http://www.afdc.energy.gov/laws/state, and updated as of 09/09/2016. All credits and rebates are subject to approval by issuing entity. Please check your local, state, or federal agency (IRS) and/or tax professional for eligibility requirements.